Modern CRM for motorcycle retail
Sell more bikes.
With less admin.
MotoCRM is the all-in-one platform built by people who understand motorcycle retail — deal management, part-exchange, analytics dashboards, and the follow-up that wins the deal with no time wasted.
£129/mo flat · unlimited users
The platform
Everything a modern dealership needs.
Built around the daily reality of motorcycle retail — from first enquiry to ownership anniversary.
Pipeline
A pipeline that mirrors how you actually sell.
Drag deals from new enquiry through to delivered. See exactly what's stuck, what's hot, and what needs a follow-up today — without opening five tabs.
Sarah K.
MT-07
Dan R.
Z900
Mike T.
CBR650R
Liam P.
MT-09
Mike T.
CBR650R
Olivia D.
GSX-R
Mike T.
CBR650R
Tom B.
Tiger 900
Mike T.
CBR650R
Today view
One screen. Every action that matters today.
Calls to make, test rides to confirm, deposits to chase, MOTs coming up. Your team opens MotoCRM in the morning and knows exactly what to do — no spreadsheets, no sticky notes.
James W.
Call back about Tiger 900
Priya S.
Confirm test ride · 11am
Mark D.
Send finance options for Z900
Lucy P.
MOT due in 14 days
Tom R.
Follow up after delivery
Bikes wanted
Match customers to bikes the moment one walks in.
When a customer's after a bike you don't have, log it once. The next time something matching arrives — part-ex, allocation, used trade-in — MotoCRM connects the dots automatically.
Looking for
Mike T.
CBR650R · 2022+
~£7,000
Just arrived
Manager dashboard
Your dealership at a glance.
Live deals, revenue, conversion rate, deals needing attention. Clean reports for sales meetings — no exports, no spreadsheets, no waiting until end-of-month.
Deals
0
Revenue
£0
Conversion
0%
Tasks & team chat
Nothing slips through the cracks.
Set yourself and your team tasks tied to deals, customers, or bikes. Assign, accept, complete — with a built-in messaging thread on every deal so the whole team's on the same page.
Order parts for Mike T.
Today · 3pm
Confirm finance for Z900
Tomorrow
Prep CBR650R for Saturday
Fri · 5pm
Call back Sarah K.
NewMT-07 enquiry · today
Built for motorcycle retail
The things every motorcycle dealer needs.
That generic CRMs miss.
Every workflow is shaped around how motorcycle retailers actually operate — not bolted onto an automotive platform built for something else.
Part-exchange workflow
Capture P/X details at first enquiry. Valuation, condition, photos — wrapped into the deal, not lost in a separate sheet.
Lead capture
Embeddable forms feed directly into your pipeline. Every web enquiry lands as a deal, not an email someone has to action.
Shared & individual tasks
Assign a task to the aftersales department to order parts, or to the sales team to return a call. No task will ever be forgotten.
Wanted Bikes database
Keep a record of bikes your customers want. As soon as you get a trade-in, automatically search this list for a match and sell the bike before it even arrives.
Customer records
View the history of a customer at a glance. Every deal, task, and note.
Calendar
Easily book customers in for test rides, viewings, and handovers. The whole team is always on the same page.
Customisable sales pipeline
Build a sales pipeline that suits how you sell. Or use our pre-built recommendation, perfected on a motorbike sales floor.
Management dashboards
See your key metrics in one click. Sales, conversion rates, flow from different lead sources, bikes sold waiting to be handed over.
Built on the sales floor
Generic CRMs can cost more time than they are worth. MotoCRM is built for efficiency and usability — not wasting time.
Why MotoCRM
How MotoCRM compares.
A side-by-side look at how MotoCRM stacks up against the generic CRMs most dealerships try first.
Comparison reflects typical generic CRM offerings · MotoCRM is purpose-built for motorcycle retail
From the floor
“With our old CRM, if a salesman was off or busy his enquiries just sat there. MotoCRM puts everything in one place the whole team can see, so calls get returned and nothing slips.”
Phillip McCallen
Phillip McCallen Motorcycles · Lisburn · Kawasaki, KTM, Voge
“Nothing slips through now, and the team actually keep it updated.”
Video testimonial coming soon
Pricing
£129 a month.
Flat.
One price per location, every team member included. No per-seat maths, no surprise bills as your team grows.
Most CRMs charge per user, so a six-person floor costs a fortune. MotoCRM is the same £129 whether you have two salesmen or twelve.
- Unlimited users
- Every feature included
- Monthly rolling · 30 days' notice · cancel anytime
Prices exclude VAT
Get in touch
See MotoCRM
on your sales floor.
Tell us about your dealership and we'll send a 90-second walkthrough of how MotoCRM would handle your enquiries. No pressure.
A 90-second look at it handling a real enquiry at your dealership
Honest answers on whether MotoCRM fits your dealership
No contract, no setup fees, cancel anytime